Gloo@Ogilvy wins coveted Grand Prix for KFC Music Concept

Online since 17.08.2015 • Filed under Industry news
Gloo@Ogilvy wins coveted Grand Prix for KFC Music Concept

DURBAN, August 17, 2015 – Ogilvy & Mather South Africa’s Digital Creative Portfolio had an outstanding performance at the 2015 Loeries Awards at Durban’s ICC this weekend.

The portfolio was the only South African agency to win a coveted Grand Prix across all categories, alongside two Golds, two Silver and nine Bronze awards – more than double the amount of awards of any other SA digital agency.

Ogilvy & Mather South Africa’s Chief Creative Officer, Pete Case, said; “The digital category is becoming increasingly competitive, to win across such a breadth of categories and walk away with the highest accolade really is testament to the consistent creativity and innovation that our teams craft for our clients. Huge applause to all involved and their unwavering drive to make the best work possible for our brands. We’ve taken some big risks and investments this year- and it’s been through a culture of teamwork and creativity, which the work has been able to shine so brightly.”

The KFC SoundBite in-store customer experience concept, which received the Grand Prix in the Digital & Interactive applications, games and interactive tools category, features new technology that allows KFC customers to listen to music through the palm of their hands, simply by pressing their elbows down on a design etched onto the table. The concept is also an opportunity for KFC to give back to the local community by uplifting local musicians. The brand engagement concept also received two Gold Loeries and two Bronze at the awards.

Managing Director of Ogilvy & Mather South Africa’s Digital Creative Portfolio, Ben Evans, said; “We are absolutely thrilled to be recognized through our Loeries tally as the digital agency leading in creativity in South Africa.  It speaks to our successful merger with Gloo Digital Design, building on Ogilvy's class leading capability.  It also illustrates the creative bravery of our clients and our people which ultimately enables the production of such great work.”

SoundBite case study video:


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