Samsung Announces ‘Support the Boks’ Campaign Winners

Online since 20.10.2015 • Filed under Industry news
Samsung Announces ‘Support the Boks’ Campaign Winners

Getting behind the green and gold!

JOHANNESBURG, South Africa – 19 October, 2015 – South Africans continue to celebrate following the Springboks 23-19 win over Wales in the quarterfinals, at Twickenham on Saturday. Samsung Electronics South Africa as the official sponsor of pride and passion, is incredibly proud of the Springboks.

“We believe that as the team carries hopes of South Africans with them, as they run onto the field. We as a brand carry the hopes and dreams of those who have always wished to see the match live. Samsung is confident of the team’s preparedness and enthusiasm to make the nation proud as they gear up to take on their next opponent and work hard towards becoming world champions once again,” says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics SA.

One of the biggest fans of the Springboks - Samsung has been driving consumer initiatives to get the nation to stand behind the Boks and inspire rugby gees. The iconic brand’s ‘Support the Boks’ campaign, launched ahead of the team’s preparations to take over the world and has yielded results. The company has announced the ten winners (plus partners) who will be seated on the grandstands, enjoying the VIP Springbok experience of a lifetime at the end of October, in England.  

“We are pleased and encouraged by the relationship we have formed with the Springboks over the years and as a top brand, according to the Top Brands awards 2015, we strive to develop offerings that will create special memories for our consumers. This campaign allowed us to engage with customers in a relevant and emotionally moving way,” concludes Potgieter. 

For T&Cs and more information about the promotion, please visit: Samsung Supports the Boks

The ten winners of the VIP Springbok experience are:

  • Gilbert Mutavashindi 
  • Leslene Coulter
  • Bradley Payze
  • Thomas Mutavhatsindi
  • Vermaak Beeslaar
  • Susan Dauth
  • Julian Kruger
  • Dennis Breedt
  • Rohit Lalla
  • Suren Maharaj


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at


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