New Samsung Stores on the Horizon

Online since 29.03.2016 • Filed under Industry news
New Samsung Stores on the Horizon

Samsung’s new Experience Stores are set to give consumers hands-on product opportunities

JOHANNESBURG, South Africa – 24 March, 2016 – Samsung Electronics South Africa opened the door to its new Experience Store in Jabulani Mall Soweto on the 18th of March 2016, to meet the demands of customers in the area. The company is also set to open a new Experience Store at the Lephalale Mall in Lephalale (Ellisras) on the 31st of March 2016.

“The new Samsung Experience Stores (SES) are ideal for the Samsung enthusiast and the discerning shopper. They are designed to make shopping engaging and exciting, putting our innovative mobile technology right into the hands of our customers,” says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa. “Our Samsung Experience Stores are designed to inspire our users and provide them with easy access to our latest technology, cutting-edge innovations and exciting new product releases.”

This wide range of Samsung mobile technologies and its complete eco-system of integrated mobile products, includes the new Galaxy S7 and S7 edge, as well as the hottest Virtual Reality (VR) offering (Gear VR) and a host of Samsung wearables such as the new Gear S2 watch. The first-hand tech interaction opportunity coupled with professional advice and support from helpful Samsung specialists will ensure that consumers make the best informed decision to meet their mobile requirements.

“Samsung Stores strengthen our commitment to engage with customers, helping them to get the most from their products. The numerous mobile devices on display afford visitors the opportunity to play with them right there in the store. This ensures that consumers have access to an impressive array of solutions and services,” adds Potgieter.

The new store design are based on the same blueprint as Samsung’s recently revamped stores to meet the latest in design standards, set to offer consumers a premium shopping experience.
“The Samsung Stores complement our extensive partner network and serve to grow the Samsung brand across the country. These new additions demonstrate our commitment to delivering personalised services in addressing Samsung customers’ requirements,” concludes Potgieter. 

New Samsung Mobile Stores opening dates:

  • Date: 18 March – Shop no 2601, Jabulani Mall – Bolani Road, Soweto, Johannesburg, Gauteng
  • Date: 31 March – Shop no 46, Lephalale Mall – Nelson Mandela Drive & Chris Hani Avenue, Lephalale


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