O&M Cape Town Art Director nabs Loeries Young Creatives Award

Online since 26.08.2016 • Filed under Industry news
O&M Cape Town Art Director nabs Loeries Young Creatives Award

Ogilvy & Mather (O&M) Cape Town art director Katie Mylrea was named one of this year's two Adams & Adams Young Creatives Award recipients at the Loeries awards ceremony on Sunday, 21 August 2016.

This is the fourth time that an O&M employee has won this particular award, which honours the exceptional work of young creatives that are 27 or under.

"Having had the privilege of working with Katie, I am not surprised that she was awarded this honour", says Tseliso Rangaka, Executive Creative Director at O&M Cape Town.

"Apart from having an obvious natural talent, Katie is a force to be reckoned with when it comes to

the passion that she puts into her craft - and this permeates the work that she produces. Having only been in the industry for 5 years, she has been a high flier from day one with all the right awards under her belt."

After studying at the Vega Brand Communications School, Katie interned at Saatchi & Saatchi before joining O&M's Cape Town creative team. In her first year of advertising, Katie's work got into D&AD. Her "Terminal Velocity" print ad for Volkswagen was a winner at OneShow and the Loeries, and was voted Lürzer's Archive 2014 Print Ad of the Year. Her work has also been recognised and won at the Eagles and Clio Awards, as well as Cannes. Apart from her extensive work and successful campaigns for VW, her repertoire of clients also includes District Six Museum, the NSRI and Clorets, among others.

Now in its tenth year, the Adams & Adams Young Creatives Award is awarded annually to two shared recipients. Since its inception, five O&M employees have received the award. One of last year's winners, Safaraaz Sindhi, who at the time of winning the award was a copywriter at Network BBDO, is now a senior copywriter at O&M Cape Town. "There is something intrinsically special at O&M Cape Town that seems to draw young creatives and at the same time foster an environment where they can thrive," says Rangaka. "Having this powerhouse of creatives all under one roof makes for a dynamic creative process and output for our clients."

Katie's Gold Loerie is one of 52 awards that were received by the O&M group at the 2016 Loeries, which also included a Grand Prix for KFC “Everyman Meals”.

 

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