SHOPPER MARKETING AT THE FRONTLINE OF CREATIVITY

Online since 31.08.2016 • Filed under Industry news
SHOPPER MARKETING AT THE FRONTLINE OF CREATIVITY

Loeries 2016 delivered clear affirmation that award-winning creativity in marketing no longer resides solely in the capital C Creative departments of traditional ATL agencies.

Leading shopper marketing & activation agency Geometry Global SA took home two Golds, a Silver and a Bronze from Durban, an unprecedented achievement for that type of company.

The Gold awards were in design categories for the Slave Calendar produced for the Iziko Museum in Cape Town. The Silver and Bronze was for The Spike Detector, a revolutionary drinks coaster developed for SAB, which provides customers with an instant test of whether their drink has been spiked with what are commonly known as ‘date rape’ drugs. The Spike Detector also won a Bronze Lion at Cannes 2016.

Geometry Global SA MD Grant Rightford says “The Spike Detector represented very perceptive use of new technology married with good insights into real world consumer behaviour and the acknowledgment of the superb craft involved in the Iziko Slave Calendar helps us to shift perceptions of shopper marketing work away from just basic retail work”.

Rightford describes Geometry Global’s core business as “using data and proprietary tools to identify the exact blend of context and content that influences consumer behavior and we then need great creative ideas and high quality executions to turn our interventions into business growth drivers”.

He says the Loeries for Geometry Global SA demonstrated that the agency has the depth of creative and design talent to meet that challenge.

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