Five reasons why everything is moving to the cloud

Written by Sacha Matulovich, sales and marketing director of Connection Telecom and CEO of FatBudgie • Online since 10.03.2016 • Filed under Press Release • From Issue 3 - March 2016 - August 2016 page(s) 51
Five reasons why everything is moving to the cloud

Notwithstanding the soft-edged depiction of ‘the cloud’ on network diagrams, it is neither a fuzzy (ill-defined) nor a fluffy (hyped) concept. It is easy to understand and it is big, big business.

PRACTICALLY everything IT, from server infrastructure to applications and development platforms, is already in the cloud and available as a service to anyone with an Internet connection.

Why is cloud such a big story?

1. It is possible: At the most basic level, the reason why such a vast array of services is migrating online is because it is now a practical possibility. Faster Internet speeds – fixed and mobile – enable Internet-delivered applications such as CRM, entertainment streaming or massive multiplayer online gaming.

2. It is cheap and saves its customers money. It provides access to massive computing power at a low, predictable cost spread out over time, allowing customers to get away with owning zero IT infrastructure (other than a nice big pipe), zero application infrastructure, and an army of relatively low-powered customer devices. The Netflix movie you stream, the application powering your sales team, the Spotify MP3, and the servers providing the grunt for all of these – it’s all rent-ware.

3. It opens up new channels: From the point of view of cloud providers such as Apple, ShowMax and Microsoft, cloud allows you to reinvent your business from being product-centric to service-centric. It requires capital investment, but it streamlines delivery and enables agile product launches and business innovation.

4. It makes businesses out of nothing at all: But again, that is old hat. What we’re seeing today is the emergence of a ‘sharing economy’ where customers of cloud-delivered services can provide the same service. An example is holiday accommodation via Airbnb. App users rent accommodation in other users’ homes and in turn offer holiday accommodation to the same global customer base. Instead of an intermediary that invests in capital, the model relies on buyers and sellers sharing in each other’s stock in trade. Airbnb doesn’t own any stock, and yet, with the right idea (Uber taxis, job matching, etc) this can be a goldmine. This innovative new business model is based on a digital platform, enabled by cloud technology.

5. It opens your eyes with analytics: The incredible power of cloud in the abovementioned example is that it opens a direct line from an erstwhile B2B business to the consumer. THE ECONOMIST cites the example of Dollar Shave Club, a US company doing home delivery of personal grooming products. Before cloud, it would have had to go via a high street shop! It’s mail order shopping on performance-enhancing drugs. But the real leverage of this direct relationship is that it gives merchants insights – that is, access to a lot of consumer data that can inform their marketing, stockholding and customer service, enabling highlycustomised, personal experiences, cross-selling and other business-enhancing tactics.

Get on the bandwagon

It seems these days everyone is a cloud business, and with good reason. It is a momentous development in the history of computing. Its true power is the speed and agility afforded by the huge computational power behind it. As THE ECONOMIST puts it, cloud allows companies to adopt a quick-to-market approach to launching new products and services and business innovations.

Issue 3 - March 2016 - August 2016

Issue 3 - March 2016 - August 2016

This article was featured on page 51 of SABI Magazine Issue 3 - March 2016 - August 2016 .

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