A business in the business of growing others

Online since 1.03.2017 • Filed under Entrepreneurs • From Issue 5 - March 2017 - August 2017 page(s) 36
A business in the business of growing others

It was Henry Ford who said, ‘If everyone is moving forward together, then success takes care of itself.’ Demonstrating a steadfast commitment to growth, Bongani Gosa is proving the famous words of Henry Ford.

Bongani Gosa is the Owner and Creative Director of BWD Advertising (BWD), which he founded in 2006.

Today, BWD is a full-service digital communication agency, helping clients leverage digital communication as one of the most powerful tools in driving substantial business results. Under Bongani’s leadership, the resolute agency has achieved noteworthy growth and success and boasts a litany of exceptional achievements.

BWD has an impressive portfolio and produces awardwinning work. Its clientele includes conglomerates such as T-Systems and the University of Witwatersrand.

In 2015, the agency created a promotional video to help The University of Johannesburg grow its alumni member base. This resulted in it being awarded a MACE (Marketing, Advancement & Communication in Education) award for the video.

Gosa’s entrepreneurial drive began to surface at an early age. At 16, began selling cattle dung as a fertiliser to his neighbours and surrounding community. He then went on to complete his B Tech Degree in Information Technology. It was during this time that he founded BWD.

Big ideas

Gosa recognises that big brands need big ideas to achieve meaningful results. Determined to create the ideal platform where intelligence and imagination merge to produce extraordinary, inspired solutions, he assiduously put together a team of specialists able to bring big ideas to life.

Originally a one-man band run from Gosa’s home, BWD originally offered website design services. Gosa landed his first client, a law firm, by making a cold call from a public phone. Today, BWD offers the total continuum of digital communication services, from the research and development of digital marketing communications strategies to the development and rollout of the relevant digital tools that drive and support marketing strategies

The agency is now fully established with offices in Fancourt Office Park. BWD has 10 permanent employees, an established network of specialist associates, and takes in interns throughout the year.

Gosa believes that the knowledge torch you pass down to the next generation of leaders is the legacy you leave behind. He is passionate about sharing his experiences with other entrepreneurs and imparting insights with growing businesses about leveraging digital marketing to broaden brand awareness.

Future transformation

BWD is encouraged by the number of other advertising, digital, PR and communication agencies that are black owned. As with BWD, many of them appoint and develop previously disadvantaged individuals. He also recognises the value and impact of the procurement of creative and other services being regulated by BBEEE requirements.

This ensures that these enterprises are supported. However, Gosa does believe that much more can be done to promote and implement sustainable transformation and is hopeful that we’ll see this become a reality in our lifetime.

Gosa is also the chairman of the Each One Teach One Foundation, a non-profit organisation focused on fast-tracking the growth of small and medium companies through mentorship. The Each One Teach One programme empowers up-and-coming entrepreneurs and owners of SMMEs. They learn from others, ask questions, and get expert business advice from other established business owners. Bongani was inspired to establish this platform after he read Black Diamond by Dr Tshidi Gule.

In the book, Gule shares how her mentorship with former beauty queen, Basetsana Khumalo, impacted her life.

Bongani’s drive and determination to succeed and his ability to recognise potential and gaps in the market are traits required to start and grow a thriving business. ‘Being on your business instead of in it makes a big difference between failure and success. Appointing the right people who are qualified in their fields allows your business to run even when you are not physically present,’ says Gosa.

For more information, visit www.bwdadvertising.co.za.

Issue 5 - March 2017 - August 2017

Issue 5 - March 2017 - August 2017

This article was featured on page 36 of SABI Magazine Issue 5 - March 2017 - August 2017 .

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